Alibaba Launches US$537 Quark AI Glasses to Challenge Meta, Xiaomi, and Rokid in Wearable Tech Race

Alibaba Launches US$537 Quark AI Glasses to Challenge Meta, Xiaomi, and Rokid in Wearable Tech Race

Alibaba has officially unveiled its latest innovation — the Quark AI Glasses, priced at US$537 — marking a bold move to compete directly with leading wearable devices from Meta, Xiaomi, and Rokid.
The launch signals Alibaba’s growing ambition in the fast-expanding AI-powered smart glasses market.

A New Player in the AI Wearables War

The Quark AI Glasses, developed under Alibaba’s Quark brand, combine augmented reality features with advanced AI assistance. The device is designed to integrate seamlessly with Alibaba’s ecosystem, offering users productivity tools, real-time information overlays, AI search, and hands-free navigation.

Industry analysts say the new product places Alibaba in direct competition with:

• Meta’s Quest and Ray-Ban Meta Smart Glasses

• Xiaomi’s Smart Glasses models

• Rokid’s AR and AI wearable lineup

Key Features of the Quark AI Glasses

Although full specifications have yet to be disclosed, early previews highlight:

• High-clarity AR display suitable for reading, navigation, and real-time guidance

• Built-in AI assistant powered by Alibaba's large language models

• Gesture controls for hands-free operation

• Lightweight ergonomic design for long-term use

• Integration with AliCloud services, including translation, search, and productivity tools

Priced at 3,888 yuan (about US$537), the device aims to attract both tech-savvy consumers and business users looking for AI-enhanced wearables at a competitive price point.

Competing in a Crowded Market

The smart glasses market is becoming one of the most competitive segments in consumer tech. Meta continues to dominate the social-media-focused AR wearable space, while Xiaomi and Rokid are expanding rapidly with affordable AR products.

Alibaba’s entry with Quark aims to differentiate through:

• Strong AI capabilities

• Deep integration with its services

• A balanced price-to-performance ratio

Strong Demand Expected in China

Early reports indicate high consumer interest in China, driven by the rapid adoption of AI applications and the growing popularity of lightweight AR wearables for:

• Tourism and travel

• Education

• Business productivity

• Daily lifestyle assistance

Analysts predict that Alibaba’s ecosystem advantage could help the Quark AI Glasses capture a substantial share of the domestic market.

What Comes Next?

Alibaba is expected to roll out software upgrades, developer support, and partnerships with educational and enterprise clients to strengthen its ecosystem.

As AI wearables become mainstream, the launch of the US$537 Quark AI Glasses positions Alibaba as a serious challenger to global competitors.