💥 Miss Grand International Nguyễn Thúc Thùy Tiên Sentenced to Two Years in Jail for Customer Deception
Miss Grand International 2021, Nguyễn Thúc Thùy Tiên, has been sentenced to two years in prison by the Ho Chi Minh City People’s Court for her role in deceiving consumers through the promotion of “Kera” vegetable gummy candies, according to multiple Vietnamese media outlets.
⚖️ What Happened: The Kera Gummy Scandal
From December 2024 to March 2025, Thùy Tiên appeared in livestreams promoting Kera Supergreens Gummies — claiming that one gummy was nutritionally equivalent to a full plate of vegetables. Tuoi tre news+1
However, court investigations revealed that the gummies contained only 0.935% fiber, far below the advertised value. The Saigon Times+1
The lawsuit detailed that Thùy Tiên, together with other influencers and businessmen, knowingly spread misleading information to gain profit. SGGP English Edition+2Tuoi tre news+2
🧾 Court Verdict & Sentencing
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Thùy Tiên, along with two other influencers (Pham Quang Linh and Nguyen Thi Thai Hang), was sentenced to 2 years in prison for “deceiving customers” under Vietnam’s Penal Code. The Saigon Times+1
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Each defendant was fined VND 50 million. The Saigon Times
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Authorities have ordered the confiscation of more than VND 12 billion in illicit profits. VnExpress International
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The court recognized some mitigating circumstances: Thùy Tiên expressed remorse and cooperated during the trial, and she repaid VND 3.2 billion prior to sentencing. SGGP English Edition
🌐 Why This Case Matters
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Trust & Influence: As a beauty queen and influencer, Thùy Tiên’s endorsement held strong sway over her audience. Her involvement highlights how public figures can influence consumer behavior and the responsibility that comes with it.
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Regulatory Risk: The case reinforces the importance of regulatory checks for health claims, especially in wellness products. False advertising can lead to serious legal consequences.
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Legal Precedent: This judgment may serve as a warning to other influencers about the accountability they face when promoting commercial products.
💡 Lessons for Bloggers & Influencers
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Always verify product claims before promoting them.
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Be transparent: clearly disclose partnerships or paid promotions.
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Educate your audience — explain what you are promoting and why.
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Maintain ethical standards — your credibility is your greatest asset.
📌 Key Facts at a Glance
| Detail | Information |
|---|---|
| Name: | Nguyễn Thúc Thùy Tiên |
| Title: | Miss Grand International 2021 Wikipedia |
| Crime: | Deceiving customers via false advertising VnExpress International |
| Sentence: | 2 years in prison, plus VND 50M fine SGGP English Edition |
| Illicit Profit Confiscated: | ~ VND 12+ billion VnExpress International+1 |
🧭 Final Thoughts
The sentencing of Nguyễn Thúc Thùy Tiên serves as a major reminder of the power and influence of public figures. What began as a beauty queen’s endorsement turned into a legal case that ended in imprisonment — all because of misleading claims in a health product. For anyone in blogging, marketing, or influencer work, maintaining ethical standards and honesty is critical.
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